Swedish legends inspired a fashion-led international print campaign breaking this month for Absolut vodka by Omnicom Group's TBWA
Worldwide, Paris. Nine different fashion-oriented interpretations of Swedish lore were devised by French fashion designer Jean-Paul Gaultier. In the past, Absolut has done fashion shoots with Gianni Versace and Gucci designer Tom Ford. "Absolut Legends" will make its debut as an eight-page insert in European editions of Vogue in October. Creative executive: Sophie Guyon. Photographer: Jean Baptiste Mondino.