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Work: Absolut

Published on .

Swedish legends inspired a fashion-led international print campaign breaking this month for Absolut vodka by Omnicom Group's TBWA Worldwide, Paris. Nine different fashion-oriented interpretations of Swedish lore were devised by French fashion designer Jean-Paul Gaultier. In the past, Absolut has done fashion shoots with Gianni Versace and Gucci designer Tom Ford. "Absolut Legends" will make its debut as an eight-page insert in European editions of Vogue in October. Creative executive: Sophie Guyon. Photographer: Jean Baptiste Mondino.
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