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Work: Ariel

Published on .

A delighted Brazilian housewife discovers that Procter & Gamble Co.'s Ariel detergent is actually composed of countless "Ideal Husbands" who, unlike her couch-potato spouse, are miniscule-but-buff men who energetically scrub the fibers of her laundry clean to the music of Village People in this spot by Publicis Groupe's F/Nazca Saatchi & Saatchi, Sao Paulo.
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