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Work: Canadian Hockey

Published on .

The Canadian Hockey Association is battling rink rage with a print, TV and radio PSA campaign in English and French aimed at bad hockey parents. The tagline is "What if kids pressured us the way we pressure them? Relax. It's just a game." In one spot by Omnicom Group's Palmer Jarvis DDB, Toronto, a little boy pressures his father not to screw up the perfect putt on the golf course. In the print version of "Golf," the kid yells through a megaphone his father is about to putt. Copywriter: Joseph Bonnici. Art director: Daryl Gardiner.
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