Renowned creative directors who have won dozens of Cannes Lions in their careers reveal what they really do with them. Almap BBDO
's Marcello Serpa uses one of his 48 statuettes as a soap dish, while Clemmow Hornby Inge's Charles Inge has a nice Lion ashtray. The print ads are a call-for-entries campaign for this year's International Advertising Festival by Grey Global Group's Robert/Boisen, Copenhagen. The tagline on each ad depicting the misuse of Lions is "Stop him in 2003." In a spot on the canneslion.com Web site, Swedish Creative Director Joakim Jonason drops his Gold Lion overboard in a lake to anchor his canoe.