Work: Evian

Published on .

Continuing a French campaign that began several years ago with an intricately choreographed water ballet by babies, Danone's new Evian spot, "Voices" by Havas' EURO RSCG BETC, Paris, conveys the youthfulness that comes from attitude rather than age. In quick cuts, individuals including a middle-aged businessman, a pregnant woman and an elderly woman sing in the voices of young children the words to the Queen song "We will rock you." The endline is, "Approved by your body as a source of youth." Art director: Eric Astorgue. Copywriter: Luc Rozier. AdAge.com QwikFIND aao 41d
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