×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: FedEx

Published on .

BBDO, Bangkok, invented the ultimate tribute for its Fedex client in Asia: Fedex's competitors use it. The agency's print ad shows a DHL box being placed inside a Fedex package for more reliable shipping. This simple ad was the second most-awarded print ad in the world in 2002, according to the new Gunn Report (see story on Page 6). The ad's appeal to creative festival judges helped make Omnicom Group's BBDO Worldwide the most-awarded agency network in the world for 2002, according to Gunn.
In this article:
Most Popular