×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Gatorade

Published on .

Omnicom Group's DDB Worldwide, Hong Kong, is behind Gatorade's first-ever global TV campaign, breaking this month, after DDB offices in Hong Kong, Madrid, Rio and Mexico City pitched against each other for the assignment. "UV-Lab Rats" compares two men competing on a treadmill, one replenishing his strength with Gatorade and the loser with plain water. In "Uphill Struggle," athletes struggle to maintain their strength, symbolized by a runner who feels the weight of a parachute slowing him down before drinking a Gatorade. Art director: Jeffrey Gamble, Copywriter: Mal Costain.
In this article:
Most Popular