×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Hans Brinker

Published on .

The Hans Brinker Budget Hotel in Amsterdam and local agency KesselsKramer have built a decade of award-winning advertising around how awful the hotel is. In the first pan-European campaign since the hotel fired KesselsKramer last year for going too far and then rehired the agency, out-of-home ads and an MTV spot promise: "It can't get any worse. But we'll do our best." Before-and-after print ads contrast a problem, like cigarette burns on the carpet, with the Hans Brinker solution: Cut out the singed part. Art director: Erik Kessels. Copywriter: Tyler Whisnand.
In this article:
Most Popular