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Work: Havaianas

Published on .

Five vivid double-page magazine spreads by Omnicom Group's Almap BBDO, Sao Paulo, herald the arrival of Brazil's summer and the latest wildly popular Havaianas brand flip-flops from Sao Paulo Alpargatas. The two-color rubber thongs, available in 12 color combinations, are juxtaposed to form little hearts. In "Arcoiris" (Portuguese for "rainbow"), a blue boy romantically asks a purple girl, "Your rainbow or mine?" Creative director/art director: Marcello Serpa. Copywriter: Cassio Zanatta.
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