Five vivid double-page magazine spreads by Omnicom Group's Almap BBDO
, Sao Paulo, herald the arrival of Brazil's summer and the latest wildly popular Havaianas brand flip-flops from Sao Paulo Alpargatas. The two-color rubber thongs, available in 12 color combinations, are juxtaposed to form little hearts. In "Arcoiris" (Portuguese for "rainbow"), a blue boy romantically asks a purple girl, "Your rainbow or mine?" Creative director/art director: Marcello Serpa. Copywriter: Cassio Zanatta.