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Work: Kiwi

Published on .

A giant, dusty shoe behaves like an unruly car-crashing into a stop sign, getting towed, parking illegally-in four ads for Cruz Verde's Kiwi shoe polish that won the Grand Prix for print at Spain's El Ojo ad festival, open for the first time to Latin American agencies. In each ad, a message is scrawled on the shoe urging its owner to have it cleaned, much as someone might write "Wash me" on a dirty car window. The agency is Publicis Groupe's Publicis Casadevall Pedreno & PRG, Barcelona.
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