A giant salt shaker demonstrated that Unilever's Knorr contains 25% less salt, in an ad by EJE Sociedad Publicitaria, San Juan, that won the top print prize at Puerto Rico's Cuspide ad awards. Copywriter: Jonathan Diaz. Art director: Harold Jessurun. The TV award went to Badillo Nazca
Saatchi & Saatchi, San Juan, for a spot called "Mecanico" for Toyota Motor Corp.'s Corolla.