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Work: Labatt Blue

Published on .

Friends are cheerful pranksters in a new Canadian campaign for Interbrew's Labatt Blue by Grip, Toronto. A group of young men goof around playing tricks on each other, filling one guy's car with golf balls in one spot, and leaving another one tied to a chair in an elevator wearing only his underwear and two hockey sticks. After the words "You can feel the love," the last shot is a product shot and the tagline, "Cheers. To friends."
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