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Work: Levi's

Published on .

A gang of sexy mice hybrids-models in low-cut jeans with real mice's heads spliced on-kidnap a pet cat for ransom in the blockbuster TV and cinema spot "Swap" breaking in Europe on Feb. 13 to introduce Levi's Type 1 jeans. Like the mice girls, Type 1 is "a bold new breed." Bartle Bogle Hegarty, London, owned 49% by Publicis Groupe, is handling the global Type 1 launch with different campaigns in the U.S., Europe and Asia.
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