Work: Loterj

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A campaign explaining how Rio de Janeiro's state lottery, Loterj, contributes to social causes won the Print Grand Prix at the Festival Iberoamericano de la Publicidad (FIAP), Latin America's leading ad festival. In each print ad by Interpublic Group of Cos.' Giovanni FCB, Rio de Janeiro, a picture of a homeless person appears to have been scratched out like a lottery game card. The tagline is: "Some win. Others win, too." La Comunidad, Miami and Buenos Aires, won the TV Grand Prix, for an MTV Latin America spot called "Bebe."
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