×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: MTV

Published on .

In a bizarre global campaign that Viacom's MTV International breaks this week around the world and in a seminar at the International Advertising Festival in Cannes, France, 30-second spots were produced by combining three-second segments created by 10 different MTV channels. Each channel saw only the preceding three seconds produced in another region. The materialwas exchanged in digital format and edited together to produce 16 spots. The campaign's name, "Exquisite Corpse," comes from an old word game in which players see only part of what other players have written.
In this article:
Most Popular