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Work: Samsung

Published on .

"Seduction by design" is the theme Samsung Electronics and a Foote, Cone & Belding Worldwide team in London, Frankfurt and New York are using to sell high-definition plasma TVs in a global spot called "DigitAll Temptation" breaking this month from the Interpublic Group of Cos. agency. Stylish models stare as a voice-over asks: "Is it the clarity, the performance, the sleek design?" Copywriter: Claudia Wilvonseder. Art director: Claus Steffen Braun. AdAge.com QwikFIND aao08u
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