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Work: Tiger Beer

Published on .

Asia Pacific Breweries celebrates Chinese New Year in a pan-Asian spot from Publicis Groupe's Leo Burnett Worldwide, Singapore, for Tiger Beer that cuts between celebrations in New York, Vietnam, Thailand and Malaysia. Bottles are entwined like traditional firecracker garlands. The closing message, "Wish you prosperity," appears under its Chinese character symbol, formed from Tiger Beer caps. Media is handled by Starcom (regional) and ZenithOptimedia (local). Art director: Goh Wee Kim. Copywriter: Yu Sheng Sin. AdAge.com QwikFIND aao37k
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