In Asia, Publicis Groupe's Fallon Worldwide
interpreted United Airlines' global brand tagline "We are United" as "We're more connected than you can imagine." New Hong Kong ads create fictitious events, products and venues in different cities around the world United flies to. Outdoor posters and taxi ads announce new baby Pandas at a Seattle zoo, dinosaurs at a Boston museum, and the launch of Octo-pops-tasty octopus
seafood on a stick-in Japan. Art director: Aaron Phua. Copywriter: Mike Ludwig.