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Work: New Zealand Lotto

Published on .

The aspiring lottery millionaire in New Zealand's Lotto spot by Publicis Groupe's Saatchi & Saatchi, Auckland, is a cute little cog in a machine who slips out of the daily grind to seek its fortune and freedom from the world of work. Much of the animated commercial's happy-go-lucky charm comes from giving it the look of an old classic cartoon. Art directors/copywriters: John Plimmer, Chris Bleackley, Howard Greive. AdAge.com QwikFIND aao45z
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