This year, the contest was held at Manhattan's Nokia Theatre where throngs of thirsty fans and a laundry list of acts showed up to show their stuff. Bands and singers hailed from a wide variety of agencies, including Tribal DDB, McCann Erickson, Eric Mower & Associates, Starcom Chicago, Vidal Cendeno Advertising, Initiative, Grey, May & Co., The Concept Farm, Surge, Pyper Paul Kenney, TargetCast TCM and Town Sports International.
In the end, it was McCann's More Fucking Cowbell that took the top prize. The band's aged-men-dolled-up-as-'80s-hair-metal-gods schtick made the crowd go wild (well, either that or the fact they played last to an increasingly lubricated audience), or perhaps it was the leather-clad dancer chixx. Either way, with tunes like Bon Jovi's "Livin' On a Prayer" and Journey's "Anyway You Want It," More Fucking Cowbell was not to be denied.