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New-school New York agency Anomaly has appointed Sean Ganann digital creative director. One of the leading interactive lights on the Australian scene, Ganann most recently held the same title at Saatchi & Saatchi/Sydney, and had previously been CD at interactive shop NetX. Joining an Anomaly creative team that includes design specialist Andrew Kibble and head of innovation Johnny Vulkan, Ganann sees his role as not just a digital ad campaign maker but a conduit for a range of brand ideas. "Digital is an enabler for anything," he believes.
Anomaly creative head Mike Byrne says Ganann, beyond simply "developing another website," will work with "technologies that operate in the digital space, fueling and extending the brand into completely new categories." Highlights of Ganann's five years in Australia include the D&AD Pencil-winning "Brandon Donovan" campaign for Virgin Mobile; the launches of Britney Spears' Curious for Elizabeth Arden, and Virgin Money through NetX; and the "Unlearn/Relearn" campaign for the Lexus Performance Hybrid via Saatchi.