Hallberg and Hayo's Night Vision

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Tool of North America director Anders Hallberg teamed up with former BBH creative director Thomas Hayo recently to create the video for Booka Shade's "Sweet Lies," off the German electronic duo's album The Sun & The Neon Light.

Shot largely from the perspective of a slow-moving car, the video takes a dark, voyeuristic look at the collection of illicit activities happening on the streets of New York City under cover of night. Visions of drunk clowns, alleyway fornication and more mark the first collaboration effort between longtime friends Hallberg and Hayo.

"It was just an effortless process to turn that friendship into a creative partnership," says Hallberg. "All the important aspects were done together. But then of course, throughout the project, one naturally divides responsibilities up to each other's strength. This job felt more like fun than work, especially after asking quite a few of our other friends to play a lot of the parts."

Hayo's brother, Peter, has long collaborated with Booka Shade's Arno Kammermeier and Walter Merziger as a third member of the group and partner, appearing on several past Booka productions and working with them at Perky Park Music, where they produce tracks for the general market and ad projects. Indeed, add in the group's record label, Get Physical, managed in part by Kammermeier, and you realize the extent of the threesome's reach in the formidible Berlin electronic music community.

So, really, who better to communicate those sensations than a sibling? It isn't Thomas' first foray behind the lens, yet he says it's not an indication of his full-time ambitions but instead the result of an increasing need for creatives to take greater control over certain projects. "These days, more than ever, it's about finding the most effective way to get things done in order to achieve maximum quality and impact," he says. "So depending on all the parameters of a project it is perfectly justifiable, if not necessary, for creatives to act in a more interdisciplinary way. One has to constantly reinvent his own creative process, which is very exciting and gratifying."
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