The Sweet Shop, with presence in London, Chicago, Shanghai and newly opened offices in Los Angeles and New York, continues its focus on a new global strategy. In October, the production company announced that Steve Dickstein, former Partizan president and founder of Propaganda Films' commercial division, had joined as global president and managing partner.
At the time, managing director Paul Prince said, "The business plan is an amalgam of the model that Sweet Shop began as it exported talent from Auckland. [It] created a strong global brand, now supported with a partner who's demonstrated equally as strong tactical and strategic past successes."
Dickstein says the new global model efficiencies and platform developed "make the company both commercials and integrated advertising worlds. Recent signings of Mr. Hide, David Gaddie and Bruce St. Clair demonstrate the beacon of creativity that the company has become and makes for one hell of a company reel."
Mr. Hide's second Japanese feature, Donju, is set for release early in 2009.