March 15, 2006

Account Moves, Appointments & News

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Janice Chan has resigned as managing director, Greater China at M&C Saatchi, effective in May, after five years with the independent agency. Besides Hong Kong, where she is based, she oversaw offices in Shanghai, Beijing and Taipei. Until her successor has been named, Kim Walker, M&C's president & CEO, Asia, will divide his time between his Singapore base and Hong Kong | Juanita Tom, regional business director of Publicis Groupe's Fallon Worldwide office in Hong Kong, will relocate to Singapore as general manager, Asia, a new position, to work alongside Calvin Soh, Fallon's president-creative director, Asia, also in Singapore. The move follows the recent resignation of Yang Yeo, who left Fallon in Singapore to join Omnicom's TBWA Worldwide in Shanghai | Since debuting on CCTV's kids' channel on January 29, Nickelodeon's "SpongeBob SquarePants" program has captured the No. 1 position in China across all cartoon programs, with average ratings ranging from 11.4 in Chongqing to 4.4 in Beijing, according to AGB Nielsen Media Research | Turner's Home Box Office has launched two 24-hour, commercial-free movie channels, HBO Family and HBO Hit, in premium Asian markets, including Hong Kong and Taiwan | Beijing University's China Center for Economic Research and WPP Group's Ogilvy & Mather have launched the Ogilvy Brand Research Center, China's first academic think-tank devoted to the study of branding, marketing and consumer behavior. "Through studies that are closely related to branding, we expect to observe and analyze the interaction between brands and Chinese consumers. We believe the Ogilvy Brand Center can serve as a model for academia and industry in China," said Beijing-based T.B. Song, Ogilvy's chairman, Greater China | Although mobile TV services in China are still in their infancy, the number of mobile TV subscribers in China will grow to 94 million by 2009, according to high-tech market research firm In-Stat, with 2007 being the year that the services gather significant momentum. "Telecom operators in China have developed a clear business model for streaming mobile video services over a 2.5G or 3G network," said In-Stat analyst, Anty Zheng. Applications like MTV and weather can be shown within 15 minutes, helping users kill time during lengthy commutes. Also, the Chinese government is pushing for widespread mobile TV availability for the 2008 Olympic Games in Beijing.


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