NBC Taking Big Step Back From Television Old Media Undergoes A Digital Makeover
Even in Ad Age, which certainly has been paying attention, to read the story is to gasp. How can it be that NBC -- freakin' NBC -- can't afford to run sitcoms in the first hour of primetime? How can it be that a major network can't generate sufficient advertiser interest to deliver a television staple since the days of I Love Lucy? Who could have predicted something like this?????!!!!! Ahem. Click here.
April 13, 2005.