And Speaking of the Implosion in Progress...

Just Another Terrifying Detail About One Broadcast Market

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In the previous post, we documented how broadcast stations are feeling the double whammy of audience fragmentation in both their cash cows: local news and prime time. The example was Washington, DC.

Well, today in the Washington Post came more bad news for Elsie and Bossie: horrendous prime time ratings are decimating audiences for their 11 p.m. newscasts. A 20% percent dive in the latest sweeps.

For whom does the bell toll? It tolls for TV.
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