×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nothing Comes Between Me and My Toothpaste

Brooke Shields Comes Full Circle

By Published on .

Put aside the general hilarity that Shields -- who got famous as 15-year-old jailbait who going supine to make a double entendre about her tight, tight Calvin Klein jeans -- is now talking about the 12-hour bacteria-fighting power of Colgate Total.

"A healthy mouth is important to me," she says.

Seals the deal for me. If a celebrity brushes her teeth, I believe I'll start brushing my teeth, too.

But, curiously enough, there's another twist here. This endorsement isn't just the latest stage in the slow, celebrity slide toward burial insurance and Polident. It's actually full circle. When she was a little girl, Brooke posed for a Richard Avedon magazine ad. The product?

Colgate.
In this article:
Most Popular