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Blogger Bios

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Kelly Eidson
Kelly Eidson
Kelly Eidson, student, University of Texas

Kelly is completing her master's degree in advertising at the University of Texas at Austin. During her time at Texas, she has focused on studying media and account planning, and has minored in social psychology. Currently, she is using her Graduate Report to examine how advertising agencies have shifted their organizational structure in the digital age. Kelly has had several internships in marketing communications, most recently at Ogilvy, New York, and GSD&M Idea City, Austin, Tex. Upon graduation in May 2009, Kelly plans to pursue a career in account planning.

Sarah Ewing
Sarah Ewing
Sarah Ewing, graduate, University of Notre Dame

Sarah started her advertising career as a five-year-old, belting jingles at family gatherings, holidays, and, much to her parents' chagrin, public arenas. She graduated from the University of Notre Dame in 2004 with a BBA in marketing, a minor in music, and a dream of working in the music business. Little did Sarah realize how the online marketing world would transport her business interests, byte by byte. She launched her marketing career composing e-mail blasts, analyzing offline marketing's impacts on online sales, and launching national musical theater tours at Kansas City's Starlight Theatre. The luck of the Irish then whisked her across the Atlantic to Export Edge Services in Dublin, Ireland. However, Sarah did not need luck to use direct internet marketing, website restructuring and client-management skills in a strategically crafted marketing program that acquired new multinational corporate accounts and doubled the company's net income. She simultaneously obtained a professional diploma in global trade & e-business, winning the prize for the Best Business Information Systems student in Ireland in 2005. It was this successful passion for international online marketing that landed her AdWords coordinator position at Google. Adding SEM to her web portfolio of marketing tricks, Sarah led and trained teams on effectively managing, optimizing and cultivating a $2 billion AdWords accounts portfolio. Sarah recently completed her MBA with high honors in 2008 from the University of Notre Dame Mendoza College of Business and is actively pursuing a career in digital advertising.

Michael Girts
Michael Girts
Michael Girts, graduate, University of Notre Dame

Michael Girts works on the business-development team at Leo Burnett and Arc Worldwide in Chicago. He earned his MBA from the University of Notre Dame in 2007. Prior to that, Michael graduated from Syracuse University with a bachelor of science degree in public communications and a bachelor of fine arts degree in theater. Michael also works as an actor and improviser in Chicago--where he is a proud member of the Second City Musical Improv House Ensemble.

Leslie Green
Leslie Green
Leslie Green, graduate, VCU Brandcenter

Leslie is a second-year graduate student at the VCU Brandcenter in the Creative Brand Management Program, an MBA alternative that focuses more on strategic and creative thinking. Leslie is also an accomplished brand manger with expertise in youth culture and developing experiential brand initiatives. Before returning to grad school mid-career, Leslie held a position as brand manager for the award-winning Truth campaign. There, he managed strategic development of the brand and implementation of all brand initiatives. He managed the relationship with the agencies of record during that time, Arnold Worldwide and Crispin Porter + Bogusky. Leslie was an integral part of managing all the key marketing programs and advertising campaigns from ideation through execution. Before joining the team at Truth, he worked as account manager for Truth's experiential marketing agency GTM, based in Atlanta, and founded by Ad Age "Big Tent" blogger Karl Carter. There he learned advertising and marketing from the ground up. He started out as a field manager on the front lines with consumers and eventually worked his way up to account management through demonstrating his ability to understand consumers and gain insights that would prove critical for the agency's strategy and execution.

Alex Kniess
Alex Kniess
Alex Kniess, student, University of Oregon

At his peak, Alex was a local go-kart champion at Pat's Acres in Canby, Oregon. After a long and successful career behind the wheel, he is now a senior at the University of Oregon pursuing a major in business administration from the Lundquist College of Business and a minor in communications from the School of Journalism and Communications. Summer reality stints: BBH NY new-business intern and Portland, Oregon's Ziba Design client-relations intern. He currently serves as the director of Allen Hall Advertising, a student-run agency based in the SOJC. Last year, he served as the brand manager for the agency's largest account, the Lundquist Center for Entrepreneurship's NVC, one of the world's top international business-plan competitions. Someday, he hopes to return to his roots by working at an agency with enough audacity to have its own indoor go-karting track.

McKenzie Koch
McKenzie Koch
McKenzie Koch, graduate, University of Missouri

McKenzie is a freelance writer and marketing consultant whose professional interests lie in connecting with Generation Y, the consumer-driven group of twenty-somethings that make up her peer group. She has been involved in branding, public relations, account service, copywriting and event planning. A 2008 University of Missouri graduate as well as an avid reader and lover of any activity on the water, she has a degree in communications and interned with Henry Russell Bruce of Cedar Rapids, Iowa. She is continuing to hone her skills while working on a project-by-project basis for agencies throughout the Midwest, including MindFire Communications of Iowa and The Rocket Group of Missouri. She is currently the marketing and public relations coordinator for iWireless in Cedar Rapids, Iowa, and is always looking to expand her experience.

Jenna Tenace
Jenna Tenace
Jenna Tenace, student, University of North Carolina at Chapel Hill

Jenna is clearly displaced in the south, even though she grew up on the most southern tip of the east coast. A 4' 11" fiery former figure skater? In Florida? Yeah, she doesn't get it either. After graduating from prep school, Jenna enrolled in North Carolina State University. After quickly realizing this was not the school for her, she transferred to University of North Carolina at Chapel Hill where her love for advertising flourished. She is currently a senior at UNC in the School of Journalism and Mass Communication, expecting to graduate with a BA in journalism in May 2009. She is currently the UNC-American Advertising Federation chapter president. She's interned at Lipof Advertising in Plantation, Fla., and Beast in New York. She is currently interning for Stop Studios in Durham, N.C. Though she misses the 98-degree winter days, she's made a home for herself just fine in Chapel Hill. She calls herself an old school peace freak, but you won't find her without her MacBook or iPhone. As busy as she keeps herself, every night she goes home to Pace. No, not her Italian lover, but her Bengal cat who will carry on a conversation with you (as long as you have a good imagination). This summer, Jenna and Pace packed up and moved to the Big Apple. Now they're back in Chapel Hill for their last year, anxious to find out where they're going next. Perhaps back to the warm winters or maybe to live the dream in the city. Who knows. Stay tuned...

Steph Woodward
Steph Woodward
Steph Woodward, student, Purdue University

Steph is a senior at Purdue University majoring in public relations and advertising. She chose her major because it seemed like the perfect balance of the right and left brain for her, and she knew she was right after taking her first COM course. She's an active member of PRSSA and the Association for Women in Communication, and recently joined Boiler Communications, which is a student-run PR firm. She participates with various local non-profit organizations, creating marketing materials, organizing fundraising events and managing membership drives so that she can gain hands-on experience while promoting causes she believes in. She also does freelance web design and graphics work to pay the bills while she's in school. She spends most of her spare time with her two dogs and three cats, watching movies and teaching herself how to cook (she's become a total health nut). She's not sure she could survive without the internet, protein bars or DVR. Her personal hero is Walt Disney, who once said, "If you can dream it, you can do it," and she believes he was right.

Mansi Trivedi
Mansi Trivedi
Mansi Trivedi, graduate, VCU Brandcenter

From being an experimental artist to being an RJ, from being a planner on an automotive account to a volunteer for non-profits, Mansi Trivedi believes that being a strategic planner is not from nine to five. Mansi is a strategic planning graduate of the VCU Brandcenter. Born and raised in the maximum city of Mumbai, she thrives among crowds. The experience of living in a city like Mumbai has molded her into a natural ethnographer. She is an initiator and a go-getter. Her idea of life revolves around experiencing and giving. She is an active volunteer with non-profit organizations working towards upliftment of underpreviledged children around the world. She has worked as a Strategist for over two years and is currently living in New York, exploring a few new interesting projects.

Armand Hershowitz
Armand Hershowitz
Armand Hershowitz, student, Cornell University

Armand is a has-been competitive high school wrestler and currently a senior in Cornell University's Undergraduate Business Program, pursuing a marketing concentration and a minor in communications. He has had several marketing internships, most recently as a new-media intern at Walt Disney Records and previously at BBDO, New York. Additionally, Armand is a founder and marketer of CourseHero.com, a growing online social learning network. Most impressive, Armand and his twin brother are some of Long Island's foremost NASCAR fans.

Adrienne Waldo
Adrienne Waldo
Adrienne Waldo

In 2004, Adrienne moved to New York from a small town in Missouri to study advertising and marketing communications at the Fashion Institute of Technology. Following graduation in 2008, she launched her career as client solutions coordinator at Doubledown Media, managing everything from experiential event planning to strategic partnerships for the company's five luxury magazine brands. When the company closed its doors due to the economic downturn, she began offering her services as a social media marketing consultant for a wide range of lifestyle and interactive clients, blogging at askamillennial.blogspot.com and speaking at various marketing and job-search conferences. Now she's making a foray into the challenging (but rewarding) world of financial marketing at Euro Pacific Capital.

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