As reported right here in Ad Age, Leo Burnett has won the ISPA business. ISPA is, of course, the International Sleep Products Association--the trade organization for mattress manufacturers. As more and more people spend money on sleeping pills, Leo Burnett will try to tell the world what ISPA has always maintained: You don't need drugs, you need a new mattress. Should be interesting.
As part of the effort to win this business, I got to tell the Beef story. Leo Burnett came up with "Beef: It's What's For Dinner" in 1992. This campaign, along with "Got Milk," is regarded as one of the greatest association campaigns of all time. In putting together the case study, I watched old TV spots. I still can't get "Hoe Down" out of my head. You know the song.
It's possible I've developed a slight chemical addiction to the pink lemonade at our beverage station here on the 16th floor. It's like they put just a bit too much syrup in the machine. It's tart and kind of gross. And yet, I find myself saying, "I'm gonna go grab another cup of that disgusting lemonade." I want to stop, but I'm hooked. Is this what it's like for smokers?
I like living in Chicago. I'm just a couple blocks away from Wrigley Field. Last Tuesday I watched the Cubs deliver CC Sabathia his first loss in 12 decisions. A few days later they clinched the division. Chicago is a special place to be.
I'm glad Betty Draper is beginning to stand up to Don.
People really, really don't like the new Facebook layout. Such rage. Advertisers beware. I for one find it quite user-friendly.
It's one hell of a busy week here on the business-development team. It's amazing how everything hits at once. I'm learning as I go. And holding on tight.
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