When it comes to visuals, the fashion trend catching our eye these days is something any brand or small business can use to look up-to-date, without spending designer prices.
Still-life imagery is a dynamic and compelling way to portray everything from clothing and accessories to nuts and bolts. A quick scroll through Instagram makes it clear: The still life's simplicity makes it the style of choice for fashion bloggers and brands alike.
Below, Getty Images Senior Designer Shital Patel explains how to choose great still-life images that won't break the bank and what to look for when using them in your own projects.
When it comes to still life imagery, composition is key. Everything should be arranged with the same precision and thought you would put into setting up a shot with people. It's important to strike a balance between orienting items so they have enough breathing room to stand out and making sure they complement the other objects around them.
One technique that is trending in imagery is called knolling, which is the process of lining up similar images in parallel or 90-degree angles, and shooting the items from above. Popular especially among bloggers and Instagrammers, this arrangement allows viewers to easily see individual objects as well as take in the entire image as a whole.
While attention is typically placed on the objects themselves, the negative space surrounding them also plays a huge role in the impact of a still life. Empty space adds interest by framing and emphasizing the items and, as a result, creates a dynamic composition that draws the eyes across the page. Having ample negative space is also a great way to allow for text to be incorporated without competing with the image.
Tell a Story
Because of the level of detail you can include in still-life images, they are an especially comprehensive way to tell a visual story and can even provide a sensory experience for viewers by showcasing the texture and detail of items. Also, consider the tone you are trying to set. Are you looking to create a controlled, organized atmosphere or an ambiance that is vibrant and frenzied? Think about the message you want to convey and the audience you are striving to connect with.
About the Author
Alli Echemlan works at Getty Images on the content marketing team. An experienced writer, Alli studied journalism in college and has created content for several print and digital publications. When she's not writing about photography, she loves to travel and is on a constant hunt for her next favorite restaurant.
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