SHANGHAI (AdAge.com) -- Blogging has become a national obsession in China, with over 50 million Chinese regularly contributing to local blog sites. A handful of these sites are written in English, and provide a fascinating perspective on a country that is changing quickly. Below, Ad Age China identified 20 blogs that can serve as a great resource for marketers in the country.
This special report is a follow-up to an earlier report published by Ad Age China, "25 China Experts You Should Follow on Twitter."
1. ACCESS ASIA
Access Asia, a U.K.-based company providing market intelligence about Greater China, publishes a snarky weekly update reflecting relevant business, economic and political issues.
The Great Proletarian Outdoors Revolution! Well Great, if Perhaps Not That Much Outdoors, Or Very Proletarian.
2. RAY ALLY
Ray Ally, executive director-brand consultancy at Landor Associates in Beijing, writes a blog about art, branding, communication and design called X-RAY China, brought to life with plenty of photos and videos.
CCTV Makes a Splash
3. AIMEE BARNES
Aimee Barnes, a writer, researcher and strategist based in New York, publishes interviews with
expatriate entrepreneurs, Chinese business professionals and other innovative thinkers on her personal blog at aimeebarnes.com.
Interview with Casey Wilson, co-founder of Wokai.
4. PEKING DUCK BLOG
Richard Burger calls his Peking Duck blog "a hybrid of personal journal, dilettantish punditry, pseudo-philosophy." We call it a great read that generates healthy debates in the comments section.
Report on the October 1 parade from Beijing
5. CHANGING ASIAS
Changing Asias is the mouthpiece of Hong Kong-based WPP Group agency Bates 141, and offers timely research and insights into Asia's consumer markets, with a focus on China.
Are we seeing a new style of leadership in China business?
What's in the Chinese press? Check ChinaSMACK , a collection of translated content from Chinese-language news sources. It provides a good idea of what's spreading across China's major BBS forums and social-networking sites. ChinaSMACK is our favorite Chinese news site, but there are similar services offering English translations of Chinese newspaper articles, such as EastSouthWestNorth (www.zonaeuropa.com/weblog.htm), another favorite with expats, and China Hush
"Happy Farms" Game Destroys Chinese Jobs, Relationships
7. THE CHINA BEAT
Launched in early 2008 by Kenneth Pomeranz and Jeffrey Wasserstrom, The China Beat provides context and criticism on contemporary China from China scholars and journalists. There's not much light reading on this site but the academic approach pays off.
The Curious Case of Jia Junpeng, or The Power of Symbolic Appropriation in Chinese Cyberspace
8. CHINA HEARSAY
A China resident since 1999, Stan Abrams offers commentary about China's legal system, economy and business practices in China Hearsay.
More Consumer Complaints About Credit Card Practices
9. CHINA IWOM BLOG
For updates on China's enormous and expanding net culture, read the China IWOM blog written by Sam Flemming, co-founder and CEO of CIC, an internet word-of-mouth research and consulting firm in China.
The Birth of New Entertainment Ways
10. CHINA LAW BLOG
China Law Blog focuses on business law in China through posts that are direct and entertaining. The blog is written by Dan Harris, an international lawyer based in the U.S. and Steve Dickinson, an international lawyer based in China, both of whom work for law firm Harris & Moure.
The China Joint Venture. It's BACK!!!
11. CHINA MEDIA PROJECT
Created by the University of Hong Kong's Journalism & Media Studies Center, China Media Project offers news and analysis about China's media industry, including regulations and new media trends.
Shenzhen's new media rules: is anyone paying attention?
12. CHINA YOUTHOLOGY
Stay current on youth trends with a blog produced by the brand-youth connection consultancy China Youthology, in English and in Chinese.
An Interview with Ray Lei: A One-Man Animation Film Studio
13. THOMAS CRAMPTON
Thomas Crampton, Ogilvy PR's Hong Kong-based director of 360 digital influence in Asia-Pacific, writes about social media in China and the rest of Asia. His site features top names thanks to the contacts of this former International Herald Tribune correspondent.
China Youth: More Friends Online Than Offline
A must-read among China's advertising community, Danwei.com covers China's media, advertising and urban life with wit and healthy cynicism.
Former CCTV anchor arrested for fraud
15. JAMES FALLOWS
The Atlantic's correspondent in Beijing, James Fallows, brings decades of experience to his blog covering business, political and cultural issues. He is easily one of the best social commentators in China today.
POST: Doing Business in China: Kissing in Public
16. THOMAS D. GORMAN
Thomas D. Gorman has a bilingual blog on the Fortune China website, under the pen name "Sibuxiang." Most posts are anecdotes and photos from his early travels in China in the 1970s, providing a vivid picture of life in China during that era, a reminder of how far China has come, and still needs to go.
Ding Dong, The Gang is Gone!
William Moss, a self-described "spin doctor" based in Beijing, is the creator of one of China's most popular blogs, Imagethief, which covers that country's public relations, media, technology and pop culture.
The only version of China's National Day Parade you need to watch
18. IP DRAGON
IP Dragon is dedicated to gathering and sharing information about intellectual property in China, a murky area since government officials have been slow to crack down on piracy.
IPR Challenges in Geely-Ford Talks About Volvo
19. MALCOLM MOORE
Malcolm Moore pens this site, an entertaining description about his experiences in China as the Telegraph's Shanghai correspondent.
I was bribed at a Chinese banquet
NeochaEDGE showcases leading-edge creative content and emerging youth culture in China, in both English and Chinese. The site is edited by Adam Schokora, strategist for Edelman's digital division in Shanghai.
A chat with blueprint, a digital creative collective