Ad Age and Adlatina Name 15 Women to Watch Argentina Honorees

Buenos Aires Event on May 30 Will Honor Outstanding Women in Marketing, Advertising and Media

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Women to Watch Argentina honorees
Women to Watch Argentina honorees Credit: Courtesy of Adlatina

Ad Age's Women to Watch is returning to Latin America this year, starting with the second Women to Watch Argentina luncheon in Buenos Aires on Monday, May 30, in partnership with Adlatina, Ad Age's editorial partner in Spanish-speaking Latin America.

Women to Watch honors outstanding women in advertising, marketing and media who are changing the industry, and is held in key markets, including the U.S., China, Brazil, Colombia, Mexico, Turkey, and Western Europe. As Women to Watch continues to grow around the world, the first Women to Watch Europe event will be held in London on June 6.

This year's 15 honorees in Argentina are taking on new challenges, often in international roles. After a decade at Clorox, Estela Gonzalez Barreiro was promoted last month to marketing communications director for international at The Clorox Co., from a similar post for Latin America. She's responsible for leading media, agency, digital and production strategies for all Clorox categories in international markets. And Diana Schenone two years ago took charge of marketing for a new category for Nike targeting women in the Southern Cone countries. At PepsiCo, Sol Flores became regional digital marketing manager for Latin America a year ago. On the agency side, Eugenia Slosse joined one of Argentina's most exciting new agencies, startup Carlos & Dario, two years ago.

Honorees are also leaders in digital. Lucila Dietrich started Mujeres al Volante ("Women at the Wheel"), a successful – and still rare—online auto community for women. Marina Diaz Ibarra returned to Argentina last year from a U.S. marketing job at Under Armour to become country manager for Argentina, Chile and Peru for e-commerce leader Mercado Libre.

Here is the complete list of this year's 15 Women to Watch Argentina honorees who Ad Age and Adlatina will celebrate at the May 30 luncheon at the Brick Hotel in Buenos Aires:

Veronica Cheja, CEO and co-founder, independent consultancy Urban Comunicaciones.

Victoria Cole, VP-client service, Wunderman.

Marina Diaz Ibarra, country manager for Argentina, Chile and Peru, Mercado Libre.

Lucila Dietrich, director of Mujeres al Volante ("Women at the Wheel"), an online auto community for women.

Isabel Ferrarotti, director of marketing and regional markets, Mastellone Hnos, Argentina's biggest dairy marketer.

Sol Flores, regional digital marketing manager, PepsiCo Latin America.

Griselda Fortunato, general manager, Warner Brothers South/20th Century Fox.

Estela Gonzalez Barreiro, marketing communications director for international, The Clorox Co.

Maren Lau, CMO and partner, IMS Internet Media Services.

Yanina Nunez, general manager, Copa Airlines.

Maria Eugenia Pena, marketing director for the Southern Cone, Beiersdorf.

Alejandra Presa, marketing director for Argentina and Uruguay, Pernod Ricard.

Marcela Remoli, head of marketing, HSBC Argentina.

Diana Schenone, women brand manager for the Southern Cone, Nike.

Eugenia Slosse, director, Carlos y Dario.

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