For marketers in China, growth will increasingly come from the a billion Chinese who live outside the tier one megacities, Shanghai and Beijing. That's why Advertising Age is partnering with Thoughtful China to host a conference on building brands in China, in Shanghai on Sept. 5.
The full-day event, titled "Market to Watch: Building Brands Beyond Tier One in China," will offer strategies and case studies for succeeding in fast-growing but new markets where marketing, product development, distribution, talent and even consumers can be very different. China has more than 160 cities with populations of over a million, and many marketers are just beginning to focus on expanding beyond tier one into these tier-two, -three and -four cities, where much of China's explosive growth is happening.
Conference speakers will include some of the leading marketers and strategists in China, who will share insight on how to succeed in a new and challenging environment.
At the same time, Ad Age 's Women to Watch is traveling to China. For the last 15 years, Ad Age has honored outstanding, fast-rising women in marketing, advertising and media in an annual special report profiling their achievements and with a luncheon in New York with close to 1,000 attendees. That franchise has included international honorees from Asia, Europe and Latin America but has focused on the U.S. market.
China will now be the first country with its own Women to Watch editorial report and event. China's Women to Watch will be published in the July 23 issue of Advertising Age. Honorees will be celebrated at a China's Women to Watch dinner event hosted by Ad Age and Thoughtful China on Sept. 5, the same day as the brand-building conference.
For more information on "Market to Watch: Building Brands Beyond Tier One in China" please visit http://events.adage.com/china/index.php?page=home.