Ad Age Launches in Central America With First Foreign-Language Edition

New Global Business Also Includes Deals in Russia, China, India

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NEW YORK (AdAge.com) -- The first foreign-language edition of Advertising Age launches this month in Central America, with the introduction of Advertising Age America Central y El Caribe by Grupo Cerca, a regional publishing company based in San Jose, Costa Rica.

The monthly print publication will cover seven Spanish-speaking countries in Central America and the Caribbean, including Panama, Costa Rica, Guatemala, Honduras, El Salvador, Nicaragua and the Dominican Republic. Many marketers and agencies take a similar approach, managing Central America as a region. Grupo Cerca already publishes regional magazines such as business title Mercados & Tendencias.

The new magazine kicks off May 18 with a week of launch events in Panama, the Dominican Republic, Guatemala and Costa Rica.

Also starting in May is the first licensing of content from Ad Age's Madison & Vine, a weekly electronic newsletter covering branded entertainment. M & V content will appear in Branded, a Russian-language online publication that will be launched by Moscow-based Brand Works in Russia this month.

In other new licensing deals, Ad Age is licensing content to a leading trade publisher in India, the Exchange4media Group. The company has a very active website, exchange4media.com; a weekly ad magazine called Impact; and a monthly title aimed at marketers, called Pitch.

Ad Age also has a new licensee in China, where Modern Advertising, a monthly Chinese-language magazine, started running a 20-page Ad Age-branded special section in each issue in April. Separately, Ad Age publishes an English-language electronic weekly newsletter called AdAgeChina.

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