Advertising Age launched Ad Age India this week, in partnership with a division of the Times of India Group, India's largest media and entertainment group.
The company's digital venture Times Internet Limited recently created a unit, Times Global Partners, to bring global media brands to India. Times Global Partners has already launched Indian editions of Gizmodo, Business Insider, Huffington Post, and other brands.
Ad Age India will be a digital-only publication. The website is only available to readers in India, but select stories from the India edition may also appear on AdAge.com.
"As the marketing world becomes increasingly global, we have looked for the right partners in each market to deliver our content and bring our industry closer together," said Allison Arden, Ad Age's VP-publisher. "We are thrilled to be working with Times Internet Limited and Times of India to launch Ad Age India."
The editor of Ad Age India is Satrajit Sen, who has a background in both print and digital journalism. Mr. Sen started his career at the Indian Express in Kolkata, and has worked at Blue Slate Media and IndiaDigitalReview.com. He joined Ad Age India from Afaqs!, a local advertising, media and marketing website where he was an editor.
"With the launch of Ad Age India, we are going to address the gaps that emerge due to changes the industry experiences as it grows," said Puneet Singhvi, senior VP-business head of Times Global Partners. "Through our detailed coverage and analyses, we intend to help marketers and advertising professionals better understand the changing consumer trends and psyche in the country."
Mr. Singhvi noted that India is an unusual mix of both traditional and new media, with more than 700 broadcast channels and over 100 million newspapers sold every day, while digital accounts for just 7% of marketers' ad spending but is growing fast.
This year India will rank as the world's No. 16 ad market with major-media ad spending of $6.4 billion, according to forecasts from Publicis Groupe's ZenithOptimedia. India's ad spending this year will grow 11.7%, according to ZenithOptimedia, compared to a forecast of 4.9% growth worldwide and just 3.8% in the U.S. market.
Global marketers and agency companies are increasingly paying attention to India. Publicis, the world's third-largest agency company, this month is set to complete its acquisition of Sapient Corp., a U.S.-based digital-agency venture with major operations in India. And an Indian agency -- Lowe Lintas & Partners -- was named Ad Age's runner-up International Agency of the Year last month.
Ad Age works with editorial partners around the world, including China, Japan, Turkey, Brazil, Argentina, and the Middle East. Ad Age India is the first local digital edition under the Ad Age name, and will create India versions of major Ad Age lists and rankings like Ad Age's annual Agency A-List.
Ad Age is also expanding internationally with Women to Watch, an editorial honor and event to recognize outstanding women in advertising, media and marketing. Held in the U.S. since 1997, Ad Age has launched Women to Watch China, Women to Watch Brazil and Women to Watch Turkey with local partners over the last three years. Ad Age's Women to Watch Argentina will debut later this year, with other markets to follow.