Ad Age's Women to Watch Expands; Argentina Is Next on June 1

Buenos Aires Event Will Honor 15 Outstanding Women in Marketing, Advertising and Media

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Ad Age's Women to Watch is expanding in Latin America this year, with new events in Argentina, Mexico, Chile and Colombia to honor outstanding women in marketing, advertising and media.

Mondelez' Maria Mujica
Mondelez' Maria Mujica

Ad Age will celebrate the first Women to Watch Argentina event in Buenos Aires on June 1, in partnership with Adlatina, Ad Age's partner in Spanish-speaking Latin America.

Honorees include Maria Mujica, Mondelez' regional director of strategic marketing and communications for Latin America, who added a new role this year as global leader responsible for expanding new ways of working with creative partners, based on her success in launching the Fly Garage innovation incubator for the company's brands. Other honorees also have international roles: Andrea Raggio is Unilever's VP, Latin America for personal products.

JWT's Vanina Rudaeff
JWT's Vanina Rudaeff

Some honorees are recent arrivals. Vanina Rudaeff, one of the few female agency CEOs in Buenos Aires, joined J. Walter Thompson in August 2014 and has transformed the agency; she'll also be a judge this year at the Cannes Lions International Festival of Creativity, on the Creative Effectiveness jury.

Several honorees represent local brands, including Tatiana Aurich, director of marketing and consumer insight at Molinos, Argentina's largest branded foods company.

Disney's Nora Tela
Disney's Nora Tela

Other honorees work for media brands, including Nora Tela, VP of marketing for Disney Channels Latin America, whose original telenovela Violetta about a teenage singing sensation has become a global hit for Disney.

Another honoree, Nadine Pavlovsky, VP of marketing and programming for DirecTV Argentina, helped make DirecTV one of the brands most associated with last year's World Cup in Argentina, a significant achievement in a country that was in contention until the soccer tournament's last game.

DirecTV's Nadine Pavlovsky
DirecTV's Nadine Pavlovsky

Adlatina will also bring Women to Watch to Mexico later this year. A Women to Watch Chile event is planned for Santiago in November, in partnership with Grupo Valora, and in Colombia, P&M magazine has announced the first class of Women to Watch Colombia, with an event coming up. Ad Age's partner in Brazil, Meio & Mensagem, will hold the third annual Women to Watch Brazil later this year in Sao Paulo. (Elsewhere in the Americas, Ad Age's 18th annual Women to Watch luncheon will be held in New York on Aug. 5; Ad Age will announce this year's honorees for the U.S. on June 1. And in China, the fourth Women to Watch China event is on Oct. 21 in Shanghai).

Here is the complete list of Women to Watch Argentina honorees who Ad Age and Adlatina will celebrate at the June 1 luncheon at the Brick Hotel in Buenos Aires:

Monica Alvarez, president, Mindshare Argentina and CEO, Group M Argentina

Tatiana Aurich, director of marketing and consumer insight, Molinos

Lorena Bula, marketing director, Procter & Gamble

Doris Capurro, VP-communication, public and institutional relations, YPF oil company

Silvana Cataldo, manager of brand experience, Personal & Arnet, Grupo Telecom

Romina Fernandez, marketing director, Aguas Danone de Argentina

Raquel "Paca" Garcia Haymes, communications manager, Movistar, Telefonica

Fernanda Medina, manager of advertising, promotion and image, Banco Galicia

Maria Mujica, regional director of marketing strategy and communication for Latin America, Mondelez

Katzi Olivella, senior manager, integrated marketing and communications for Argentina, Uruguay and Paraguay, Coca-Cola

Nadine Pavlovsky, VP, marketing and programming, DirecTV Argentina

Andrea Raggio, VP, Latin America for personal products, Latin America

Vanina Rudaeff, CEO, J. Walter Thompson Argentina

Nora Tela, VP of marketing for media networks, Disney Channels Latin America

Silvia Tripoloni, dirctor of public relations and communications, L'Oreal

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