LONDON (AdAge.com) -- Wieden & Kennedy has appointed its first partners outside its Portland, Ore., HQ -- and the first in 13 years -- with the addition of London creative directors Tony Davidson and Kim Papworth to the elite band of five who have made partner since the agency launched in 1982.
Messrs. Davidson and Papworth join Dan Wieden, Dave Luhr, Susan Hoffman, Bill Davenport and John Jay as agency partners of the Wieden network. They will get a stake in Wieden and a share of the agency's profits.
The two executives, who have been working together since 1985, joined Wieden's London office in 2000. Their credits include the Honda "Power of Dreams" campaign, which includes "Cog," a Cannes Grand Prix-winning effort, and work for Nike Run London and Aiwa.
Wieden CEO Dan Wieden said in a statement, "If you want to be a partner at W+K, you've got to be some kind of saint and some kind of crazy. No one exemplifies that more profoundly than Tony and Kim. They have raised the bar, broken rules lifted hearts and shocked the world. There is no office, anywhere, more loved and respected than W+K London."
Messrs. Davidson and Papworth met in 1985 at DDB, where they worked on Volkswagen and Sony. From there they moved to Leagas Delaney to work on The Guardian, Adidas and the BBC. In 1997 they moved to Bartle Bogle Hegarty, where they created the Levi's "Flat Eric" phenomenon.
Mr. Davidson said, "To be made the first partners of Wieden & Kennedy outside the U.S. is a great honor. For us it is recognition for everyone who has helped make the London office a success. We couldn't have done it without them or our clients."