BUENOS AIRES (Adlatina.com) -- Brazil's Almap BBDO is the most-awarded agency in the Spanish and Portuguese-speaking world for the sixth year in a row, according to the new 2009 Crema ranking, compiled annually by Adlatina.
Adlatina publishes a daily enewsletter covering the ad industry in Spanish-speaking Latin America, the U.S. Hispanic market and Spain, and an Adlatina print magazine seven times a year.
In this year's Crema ranking of Ibero-American agencies, Argentina's Del Campo Nazca Saatchi & Saatchi moved up to the No. 2 slot from sixth last year, and the No. 3 agency, Leo Burnett Portugal, came out of nowhere after not even making the top 25 in 2008. The Portuguese agency's success was due to several campaigns, including the Amnesty International spot "Everybody Is Against Everybody" and a promotion for the Red Cross that the international juries favored.
Crema's 2009 Top 101. Almap BBDO Brasil, Sao Paulo
2. Del Campo Nazca Saatchi & Saatchi Argentina, Buenos Aires
3. Leo Burnett Portugal, Lisbon
4. Shackleton Ad Espana, Madrid
5. DDB Brasil, Sao Paulo
6. McCann Erickson España, Madrid
7. BBDO Argentina, Buenos Aires
8. Ponce Buenos Aires
9. Leo Burnett Colombia, Bogota
10. Euro RSCG Spain, Madrid
The Top 10 includes three agencies each from Argentina and Spain, and two from Brazil. Both BBDO Worldwide and Leo Burnett have two shops in the top 10, and there is one independent, Spain's Shackleton. One of Argentina's top agencies re-emerged with a new name, Ponce Buenos Aires -- under Hernan Ponce and backed by Lowe -- following the departure late last year of Fernando Vega Olmos, Mr. Ponce's longtime partner at Vegaolmosponce, for JWT.
Adlatina will publish an annual later this year based on a Top 30 ranking of Ibero-American agencies and individual top 10 rankings for each country. In addition to Argentina, Brazil and Spain, the Top 30 includes agencies from Chile, Colombia, Puerto Rico, Portugal, the Dominican Republic and the U.S. Hispanic market. The U.S. agency is independent Hispanic shop Grupo Gallegos.
Adlatina calculated the ranking by assigning points to winning ads at each festival (grand prix: 10; gold: 7; silver: 5; bronze: 5; and up to 10 shortlist points per festival) and multiplying the total points per awards show by a weighting for each festival (from 10 for Cannes to 6 for FIAP and El Sol). The ranking covers the one-year period ending with the June 2009 Cannes festival.
The full story is here.
For more information on global awards standings, visit Creativity's Awards Report 2009.