Fabio Fernandes Is Brazil's Own Don Draper

Local Magazine Illustrates 'Mad Men' Feature With Photo Shoot of F/Nazca Saatchi & Saatchi CEO

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Fabio Fernandes as Don Draper from 'Mad Men.'
Fabio Fernandes as Don Draper from 'Mad Men.'
RIO DE JANEIRO (AdAge.com) -- Brazil's top creatives are often treated like celebrities, but only Fabio Fernandes gets to be Don Draper. The CEO and creative director of Sao Paulo-based F/Nazca Saatchi & Saatchi was drafted to pose as the 1960s ad exec to illustrate a long article about Mad Men in new men's monthly magazine Alfa, published by Brazil's biggest magazine group Editora Abril.

A writer was dispatched to Los Angeles to interview the show's creator and executive producer, Matthew Weiner, but the magazine chose to do the photo shoot in Brazil, with Mr. Fernandes. The adman, one of Brazil's leading creatives, was uncharacteristically formal in an elegant suit and tie as two glamorous models plied him with liquor and cigarettes. The magazine also posted a video of the photo shoot.

Brazilian ad execs aren't new to show business. A few years ago Roberto Justus, the president of Y&R Brazil, took the Donald Trump role and hosted the Brazilian version of "The Apprentice." He awarded the winner a job at Wunderman.

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