NEW YORK (AdAge.com) -- KFC has pulled an Australian TV spot after Americans who saw it online complained the ad was racist; the U.K. took down posters that offended women; and the founder of the largest media group in Cyprus was killed by a gunman.
In the latest example of people being offended by ads never intended for them, KFC pulled a spot depicting a white Australian cricket fan distracting enthusiastic black West Indian fans by offering them fried chicken. Australians didn't seem to mind, but when the ad was posted online, American viewers complained it played on a derogatory stereotype of black Americans, according to an AP report.
KFC joins the ranks of marketers who didn't think their local ads would go viral and be considered offensive somewhere, usually the U.S. Here's the Australian KFC ad:
In other news
In the U.K., a campaign intended to promote the effectiveness of outdoor advertising ended abruptly when women were unsurprisingly outraged by ads on buses that said "Career Women Make Bad Mothers." New ads will instead madden soccer fans by trashing England's (very slight) hopes of winning the World Cup this year, the U.K.'s Guardian newspaper reported.
Andis Hadjicostis, founder and managing director of Dias Group, the biggest TV, radio, newspaper and magazine owner in Cyprus, was shot dead outside his home in Nicosia by a mysterious gunman on Jan. 11.
The Olympic Games always bring out ambush marketers who try to benefit from the event without being paid sponsors. With the Vancouver Olympics coming up next month, Canada's Lululemon Athletica is pushing the boundaries with the launch of a clothing line created for a "Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011." Despite accusations of bad sportsmanship, Lululemon is now offering 1,200 free yoga classes during the games, says Marketing magazine, Ad Age's international partner.