Martin Sorrell's Son Robert Talks About His Hedge Fund

WPP Chief Is an Investor and Sometimes Gives Advice

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NEW YORK (AdAge.com) -- It's not surprising that Martin Sorrell's three sons grew up to be financially savvy and all went to work at Goldman Sachs. Robert, 36, recently left his job as a managing director at Goldman to start his own hedge fund, London-based Sorrell Capital. His father, WPP's chief executive, is an investor in the fund and an adviser on the board of its management company.

In a lengthy interview with Fortune, the younger Mr. Sorrell talks a lot about his investment philosophy and a little about his dad, saying, "He has no day-to-day involvement in the business. ... He just happens to be an investor."

He adds in the understatement: "My father is also a good adviser when it comes to building businesses."

They may not always agree on where, though. Martin Sorrell is a big fan of emerging markets and the fast growth in the so-called BRIC countries, Brazil, Russia, India and China. His son, not so much. From a financial investor's perspective, Robert thinks they're oversold, telling Fortune: "China has started to pull back meaningfully. India is very pricey compared to historic averages. ... As a contrarian investor, I tend to shy away from markets like Brazil on the long side."

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