From Amsterdam, an Agency Built out of Cardboard

Nothing Tries to Become Something

By Published on .

Most Popular

Call it the world's first recyclable ad agency.

Amsterdam-based shop Nothing has opened its doors, revealing an office that, from the cubicles to the ceilings, is built entirely out of cardboard. The Dutch agency is led by two ex- DDB creatives, Michael Jansen and Bas Korsten. The team has racked up awards for its Volkswagen work and done campaigns for the likes of Coca-Cola and Unilever.

Said Mr. Jansen, "Nothing is about the power of ideas, about how a single idea can transform nothing into something. Using a cheap, throw-away material to build a unique and memorable work space seemed a good way to materialize this thought."

Besides the cardboard structural approach, the agency is also notable for yielding nihilist job titles such as "project manager of nothing."

Nothing also might be onto something in a business-concept development arm called -- wait for it -- Nothing Ventured. The list of in-development projects includes "an experiential measurement product, a web-based travel platform, an international webshop for young fashion designers and even a new sport, with all the accompanying commercial opportunities."

In this article: