Carrying on with its "Life is for Sharing" platform for T-Mobile markets, Saatchi & Saatchi, London, is erecting a life-size Angry Birds game on May 11 at noon in Barcelona's Placa Nova Terrassa for Deutsche Telekom. Passersby will be able to swipe their smartphones to hurl a giant catapult and bubble-shaped birds at exploding pigs for some real-world fun.
The latest "Life is for Sharing" effort follows Saatchi's "Royal Wedding Spoof" in which a procession of royal family lookalikes hold a dance party down the aisle at the supposed royal wedding. Posted a week before the real event, the spoof has been viewed more than 21 million times. T-Mobile's original organized dance was a flash-mob party at a London train station in 2009, also orchestrated by Saatchi's London agency.