Sometimes the second time is a charm. More than a decade after Havas failed to pull off a global expansion plan for creative network Arnold , the French holding company is really making a go of it, this time launching the agency in China.
The Boston-based shop is getting its feet wet in the Asian market with a presence in Shanghai. To start, it has hired 10 local ad execs to help execute global work for clients such as Dell and Brown-Forman, and doesn't technically have its own office; it's sharing space with sibling network Euro RSCG. But by year's end it expects to have at least 30 staffers at Arnold Shanghai and aims to attract local clients.
It's all part of a strategy to set up a micronetwork for Arnold akin to the way that Wieden & Kennedy and Bartle Bogle Hegarty have taken their agency brands around the world -- with only a dozen dots on the map instead of hundreds of local offices in every country that can mean huge overhead costs.
Arnold 's launch in China comes on the heels of the agency acquiring Furnace, a shop in Australia, and merging with KLP in London. It has yet to complete a deal to purchase a shop in Sao Paulo, Brazil, though, where it has been on the hunt for an acquisition for some time.
Said Arnold Global CEO Andrew Bennett in a statement: "Expanding into Asia has always been a part of Arnold 's micronetwork growth strategy, and after winning global assignments for a number of new clients, as well as extending our reach with existing clients, we're thrilled to be opening in Shanghai -- one of the most vibrant and vital markets in the world."
"This move reflects our desire to expand Arnold as a global micronetwork and our ambitions to grow even faster in China and APAC," Havas CEO David Jones said.