Here's an example of how to take a TV ad and give it legs online and with a strong consumer-participation element to boot. A few months ago a Barclaycard ad featuring a man taking a waterslide from his office through a busy cityscape to his home made some waves. The credit-card marketer has followed up with a contest to build your own waterslide video. The winner wins a tour of five of the biggest waterslides in the world.
Here's a new video from Dare in support of the contest, which has a YouTube channel:
And here's the original ad from ad agency Bartle Bogle Hegarty: