Bartle Bogle Hegarty is creating a new role -- London-based group head of digital media and technology -- in a bid to push forward the micronetwork's digital development around the world.
Simon Gunning is taking on the task, in his first job ever for an advertising agency. Prior to joining BBH, Mr. Gunning was interim global head of digital at Bacardi Global Brands, where he devised digital strategy and marketing for Bacardi Rum, Grey Goose, Bombay Sapphire and Martini.
At BBH, Mr. Gunning will work alongside the agency's global management group, as well as with local office CEOs and BBH Labs, to develop the agency's digital capabilities and create new revenue streams. BBH's client roster includes Unilever brands like Axe and Omo detergent, Johnnie Walker, Google, British Airways and Burberry.
Mr. Gunning said, "Agencies need to extend their skills to operate, monitor and improve digital products and services for their clients, to communicate with brands' audiences on an ongoing basis and to deliver solutions to business objectives on accountable digital platforms."
The appointment comes after Mr. Gunning has spent six months at BBH as a consultant. Mr. Gunning has also worked in the future media and technology department at the BBC, where he worked on consumer marketing for the iPlayer, for bbc.co.uk, BBC Mobile and U.K digital radio.
Before the BBC, Mr. Gunning was director of entertainment, video and games for Yahoo Europe, and then SVP digital media at EMI, with global digital responsibility for EMI's U.K. repertoire including The Beatles, Coldplay, Kylie, Robbie Williams, Lily Allen and Radiohead.
Mr. Gunning added, "It's about being focussed on creating digital products and services that exist for a long time, not just an on/off campaign. BBH has a strong base of expertise across all platforms, which we will continue to grow in order to deliver even better work and strategic value for our clients."