Over the last couple of years, Bollywood's marketing has been getting more innovative. The most recent example: Just a few weeks ago, actor Aamir Khan gave movie theater personnel his haircut from the blockbuster "Ghajini" -- the irony being that you went to see a rival Shah Rukh Khan movie but saw personnel sporting the Ghajini look. The bald crew cut with a carefully planned a scar going across had thousands of fans adopting it and even spawned competitions.
In the world of brands, Samsung ads featured Aamir Khan with this cut. According to The Times of India, 30 young priests in a famous temple are sporting the new look!
For more details on related marketing efforts of Ghajini, go here.
Now rival Shah Rukh Khan, playing a role in Billu Barber, is on TV inviting people to get a haircut. The film has Shah Rukh Khan visiting a village on a shoot. In the village is an old friend, the village barber. A rich man/poor friend story, the film is reminiscent of an old Indian mythological friendship tale.