Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

From Brazil, a Very, Very Large Doritos Package

Viral Marketing Effort Gets People to Guess How Many Are in the Bag

By Published on .

In a twist on the old guess-how-many-jellybeans-are-in-the-jar contest, the folks at CUBOCC have created the biggest pack of Doritos the world over. It weighs more than 132 kilograms and it's gotten a lot of attention. At this website, you can guess how many chips are in there to win the package. Here's a Flickr stream and a link to a rundown of blog posts about the stunt, most of which seems to be in Portuguese.

The best of the blogs is this one (run through Google Translate). It contains videos such as this:

Most Popular
In this article: