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In a twist on the old guess-how-many-jellybeans-are-in-the-jar contest, the folks at CUBOCC have created the biggest pack of Doritos the world over. It weighs more than 132 kilograms and it's gotten a lot of attention. At this website, you can guess how many chips are in there to win the package. Here's a Flickr stream and a link to a rundown of blog posts about the stunt, most of which seems to be in Portuguese.
The best of the blogs is this one (run through Google Translate). It contains videos such as this: