Canada's Eska Kills Ad After Complaints of Racism

CEO Apologizes for Spot By MDC Partners' KBS&P Starring Faux Aboriginals

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Canada's Eska natural spring water has killed a marketing campaign depicting a faux aboriginal tribe following a public outcry accusing the Quebec-based company of racism, reports Marketing magazine, Ad Age 's international partner in Canada.

In the 30-second ad from Toronto's KBS&P, part of MDC Partners, three non-aboriginal men dressed in so-called native garb including spears and war paint and known as the "Eskan Warriors" are on hand to protect the purity of Eska against those who commit acts of "watering down."

Jim Delsnyder, president-CEO 
of Eaux Vives Water, said in a statement that the company was bringing an "immediate halt" to its current campaign in light of recent concerns. After apologizing for the campaign, he said company officials will meet with local community leaders.

Read the full story in Marketing magazine.

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