Marketers will be talking next week in Shanghai about how to reach the billion Chinese consumers in cities beyond tier one. This is the last chance to register here for Ad Age 's Market to Watch: Building Brands Beyond Tier One in China conference.
Paul Hu, managing director of the VW Brand, will share his five truths for marketing successfully to consumers in lower-tier cities, including a case study for the Phaeton brand in his keynote presentation. VW is China's largest car marketer.
And Ricky Liu, head of e-commerce for Philips in China, will talk about how to become one of China's leading e-commerce retailers. And what do global luxury brands need to do to win in China? Hear from James Page, Asia-Pacific head of marketing and communications for Lamborghini; Tiffany VP, Greater China Rebecca Ip; and Rupert Hoogewerf, publisher of the authoritative Hurun Report on China's luxury market.
Dorcas Lau, Unilever's VP-digital marketing and e-commerce for North Asia, will talk about how to reach lower-tier consumers with your digital strategies, and Tencent, China's leading internet company, has the latest examples of how marketers are using social media.
A prominent Chinese marketer--Liang Qi Chun, assistant president and general manager, branding, at TCL Corp-will talk about what multinationals can learn from local brands' success in China.
John Quelch, VP and dean of China's leading business school CEIBS, will lead a discussion with Starbucks' Chief of Marketing Marie Han Silloway and experts from creative, media and field marketing agencies on what marketers need to know about reaching consumers outside Shanghai and Beijing.
Ad Age is partnering with Thoughtful China for this conference, to be held at the Shanghai World Financial Center.